account
get our app
account start free trial log in

protect your business and brand with a trademark

get started

copyrightprotects creative works in a tangible form; this includes books, movies, music, games, artwork, and other kinds of creative products. you see and hear examples of copyrighted intellectual property every day. every expression of original thought and creativity is protected by copyright. although a copyright may be registered with the library of congress copyright office, the creator of such an expression holds the copyright—and all the rights that go with it—regardless of registration.

what is a trademark or a service mark?

atrademark, another common type of ip, is registered with the united states patent and trademark office (uspto) as a mark that distinguishes the source of goods or services. trademarks are an interestingly broad example of intellectual property. a trademark can be anything that differentiates a particular company from its competitors, including:

  • a logo
  • a slogan
  • a sound
  • a color

trademarking may overlap with copyright; for instance, a logo may be copyrightable as an artistic creation and also registered as a trademark. however, a trademark may protect words, designs, and other elements that are not considered copyrightable. like copyrights, trademarks may be protected under common law and the lanham act even if they are not registered.

what is a patent?

patentsare special forms of ip registered with the uspto; they protect inventions and functional designs for products. in exchange for publicly disclosing the invention or design, the inventor gains exclusive rights to the use of the patented device for a set amount of time, currently 20 years forutilityand plant patents, 14 years fordesign patents. a utility patent covers inventions, that is, non-obvious and useful processes, machines, manufactured articles, or compositions of matter; plant patents are issued for new varieties of plants; and design patents protect ornamental designs.

unlike the creative property protected by trademarks or copyrights, practical inventions and designs are protected only if a patent granted by the uspto. however, patentable inventions can be protected astrade secretsunder the uniform trade secrets act as long as they provide economic value and reasonable measures are taken to ensure their secrecy. some companies and inventors choose to rely on trade secret protection to avoid the disclosure required to win a patent.

please note: this page offers general legal information, but not legal advice tailored for your specific legal situation. 2022世界杯32强抽签时间 incorporated isn't a law firm or a substitute for one. for further information on this topic, you canask an attorney.


written and reviewed by experts
written and reviewed by experts
this article was created, edited and reviewed by trained editorial staff who specialize in translating complex legal topics into plain language.

at 2022世界杯32强抽签时间 , we believe legal information should be both reliable and easy to understand—so you don't need a law degree to feel informed. we follow a rigorouseditorial policyto ensure every article is helpful, clear, and as accurate and up-to-date as possible.

about this page:

  • this article was written and reviewed by 2022世界杯32强抽签时间 editorial staff
  • this article was last reviewed or updated on sep 23, 2022

ask an attorney

our attorneys are here for you.
characters remaining: 600
meet our featured attorneys

try rocket lawyer free for 7 days

get trusted legal help at a price that works for you. your free 7-day trial includes:

make & sign legal documents
personalize,rocketsign®, and securely share them when you're ready.

get instant insights & contract reviews
ask legal questionsandreview your contractswith your ai legal assistant.

connect with an attorney
ask questionsor get personalizedlegal advicefrom a real attorney.

register your business easily
start anllc,nonprofit, orcorporationwith step-by-step support.

maintain compliance & filings
get help withannual reports,registered agents, andother filings.

get legal help anywhere
use ourfree appto get legal support whenever and wherever you need it.

may require membership. limits apply. seemembership detailsfor more information.